search engine optimisation (seo)

Once a site has been built and uploaded to its home on the internet, the next task is to ensure your potential clients can find it. This is search engine optimisation. In order for your site to rank well in google or other search engine results, the site needs to be optimised for the products or services you are offering. There are many aspects to this, and a complete discussion of the many factors involved is not really for this page. We are happy to discuss this with you in more depth if required.

Part of the process of creating each web site we build includes a basic optimisation of the site for the key words and phrases that your potential clients will be using to find your services. The choice of these keywords and phrases is made in consultation with you, and we will build these into the site in a variety of ways. We will discuss with you how the text of your site could be phrased to achieve better results, and work with you to get the best results.

Once a site is created and optimised, we then run a search engine submission, which notifies the major search engines that a new site exists, or that an existing site has been updated. This helps to build site awareness, and can also influence rankings because the search engines will visit the site, increasing traffic and therefore site importance.